12/7/2023 0 Comments Unknown slate epic seven redditThe cover has a quote from the New York Times – “Trump makes one believe for a moment in the American dream again” – which some poor reviewer is probably desperately wishing he could take back right now.Īlthough the blurb says that he “fully reveals the deal-maker’s art” and that it is “an unprecedented education in the practice of deal-making” and “the ultimate read for anyone interested in achieving money and success” – only seventeen pages of very large print are anything resembling business advice. Trump: The Art Of The Deal is 365 pages of some of the biggest print I have ever seen. The downside of buying a book by a master manipulator is that sometimes you learn you were manipulated into buying the book. If this guy has written a book on how to be persuasive and successful, that’s a book I want to read. The less you respect Trump’s substance – and I respect it very little – the more you’re forced to admire whatever combination of charisma, persuasion, and showmanship he uses to succeed without having any. Salon, Daily Caller, Bill Maher, and the Economist all use the word “genius”. Trump is no psychology expert, but after a few months of attributing his victories to blind luck, most people have accepted Scott Adams’ hypothesis that he’s really a “master persuader”. I knew that Trump wrote his own book on success and persuasion back in 1988 – Trump: The Art of the Deal – and I wondered if it might not be the anti-Cialdini. All the best people recommend Cialdini, and his research credentials are impeccable, but I can’t help wondering: if he’s so smart, why isn’t he Emperor?ĭonald Trump may not be Emperor, but he’s a lot closer than Robert Cialdini. At the risk of being a little too cynical – a guy knows the secrets of success, so he uses them to…write a book about the secrets of success? If I knew the secrets of success, you could bet I’d be doing much more interesting things with them. Since its publication, he seems to have spent his time directing an institute to spread awareness of techniques for success and persuasion. Robert Cialdini’s Wikipedia page says “He is best known for his book Influence“. But how could I be sure the book would deliver the goods? It’s not that being persuasive and successful doesn’t sound pretty neat. I read it most of the way through, and it was okay, but I didn’t have it in me to finish the whole thing. Many of my friends recommend Robert Cialdini’s Influence, a book about how to be persuasive and successful.
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